Shia Labeouf Said He Not Famous Anymore but He Is Again
I AM Non FAMOUS ANYMORE
Social Media Tips from Shia LaBeouf
past David Powell
Histrion Shia LaBeouf, well-nigh famous for his office in the Transformers saga, recently doubled his following on Twitter. If he were to give you his strategy for the rapid growth of his followers, information technology would look similar this:
- Plagiarize beginning. Motion-picture show a short movie based entirely on a graphic novel you lot didn't write and don't even pretend to requite credit to the actual author.
- Be swish and apologize. But plagiarize someone else's apology (information technology'due south hard not to love that sort of irony).
- Get trigger-happy. Drunkenly head-butt an Englishman, and in your apology tweet, make sure to hashtag #STOPHEADBUTTING
- Retire daily. Claim your public life is one behemothic "operation art" project and then call information technology quits past tweeting every day:
I AM NOT FAMOUS ANYMORE
5. Be classy again with tuxedo accessories. Specifically, wear a newspaper bag onto which you've magic-markered your catchphrase "I AM Not FAMOUS ANYMORE" to the blood-red carpeting premier of your latest film. Observe yourself more famous than y'all've been since Transformer 3.
A footling out of the box, but hey, if it works, whorl with information technology.
The point is, our non famous LaBeouf found the spotlight again.
Seriously. When he started tweeting about his lost fame, Shia had roughly 80k followers on Twitter.
At the time of this writing, he has nearly twice that.
His methods may seem crazy, simply they got him 80,000 more followers.
We can acquire so much from this man.
Whether he's an artist, a thief, or but actually far from sober, we tin learn most marketing our brands from LaBeouf.
It'south a stretch, sure.
But information technology's fun.
Repetition
From January 13 to Feb ix, Shia tweeted "I AM Not FAMOUS ANYMORE" a total of 21 times.
21 Tweets that said the said the exact same thing.
The takeaway here? Repetition works.
Hither's two practical reasons:
Presenting a consistent message to your audience is key. No, don't tweet the same thing 21 times, but have the same voice in your tweets. Brand sure that y'all are presenting your brand with a consistent voice and maintaining your stance on relevant topics and issues.
Re-posting content is a great way to get more people to appoint with that content. This 1 is even more practical, and the folks at Buffer wrote a groovy piece nearly it. If you post about your content on social networks once, post almost it twice. More posts mean hitting more timezones, more readers, and ultimately more engagement.
Build-Up
Remember the paper bag? LaBeouf wasn't just tweeting for art; he was leading up to something.
The repeated mantra culminated in a satisfying climax when LaBeouf appeared in his paper purse cowl. He led upwardly to that moment with his social media interactions, and when it happened, the cameras were ready. Building up to the event worked.
Our analogous lesson from this:
Allow people know about upcoming deals, events, products, whatever from your make early and frequently. Then, when you're fix to release it, you have a social community already primed to receive it. And if you've primed your audience, don't disappoint them. Evangelize on your crescendo with all the ferocity of a failing movie star scribbling with a magic marker on a newspaper bag.
Purpose
Challenge his deportment were part of a life characterized by "performance art," LaBeouf drew attending—from peers as well tabloids.
About celebrity news sites were following Shia from the fourth dimension he stole his motion-picture show, and even more weighed in after the head-butting incident.
James Franco wrote an article most the artistic nature of LaBeouf's debacle in the NY Times.
Jaden Smith tweeted LaBeouf, reaching out as someone who understood being "crazy."
If you've got a marketing os in your trunk, the words "Free Printing" accept to accept crossed your mind at some signal while reading this. Why did everyone want to write about someone who isn't even famous anymore?
That answer is our terminal tip from the social media genius that is LaBeouf:
"Why?" attracts people. Your purpose—your why—whether or non it's valid, is the reason people volition have or refuse yous. Shia claimed to be revealing and re-shaping club'southward understanding of fine art, and people noticed. In the same line, Apple Inc. claimed to be re-shaping the world of engineering science and bringing the greatest innovation to the forefront, and people noticed.
In the words of Simon Sinek,
"People don't buy what you lot do; they purchase why you do it."
It worked for Shia, and he's not fifty-fifty famous.
It could probably work for you lot.
David Powell is the social media director for Prize Launch. He currently lives in Nashville, TN where he is building a spider web blueprint visitor.
Source: https://medium.com/@prizelaunch/i-am-not-famous-anymore-378acda18af
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